Pricing

Simple pricing. Serious savings.

One price per staff member, everything included, and a dedicated account manager from day one. Pay annually and your first 3 months are on us.

30-day satisfaction windowOn monthly and annual plans. Not right for you? Cancel within 30 days.
AIM Care Manager
£15/staff/mo
+ VAT, billed monthly

The complete agentic care platform for running your agency.

  • AIM Assist & AI care plans
  • AIM Assign rostering
  • eMAR, visit notes & GPS check-in
  • Chat, video calls & meetings
  • Invoices, payroll & Finance Manager
  • Carer & family apps
  • Dedicated account manager
Book a demo
AIM Business SuiteMost popular
£20/staff/mo
+ VAT, billed monthly

Everything to run and grow your agency in one system.

  • Everything in AIM Care Manager
  • AI Sales & Marketing Managers
  • Recruitment, social & ads
  • 24/7 Voice AI receptionist
  • Referrals & reviews
  • Websites, forms & funnels
  • Branded app optional add-on
Book a demo
AIM Enterprise
Custom
Tailored to your scope · groups & multi-branch

For larger groups that need bespoke workflows and integrations.

  • Everything in AIM Business Suite
  • API access
  • Bespoke workflows & integrations
  • Council & funder exports
  • Multi-branch reporting
  • Priority onboarding
Talk to us
Price calculator

Work out your price.

Choose your plan, team size and billing. See exactly what you'd pay each month, before VAT and with it.

Plan
Billing
Carers, nurses and office staff on 16+ hours a week. Minimum 10.
Staff on under 16 hours a week. £5 + VAT each per month, on either plan.
Add-ons
Setup & migration (one-off) · What's included Are you new to care software, or moving from another system?
*It may cost more if you have a lot of paper-based records to transfer.
Your price
£0+ VAT per month · billed monthly
Subscription£0
Add-ons£0
Monthly total£0 + VAT
VAT (20%)£0
Monthly total inc. VAT£0
One-off setup & migration£0 + VAT
AI creditsUsage-based · coming soon
Get my exact quote 30-day satisfaction window included Estimate only. Your demo includes a written quote.
Active staffFull price per personAnyone working 16+ hours a week: care workers, nurses and office staff, full or part time.
Bank & relief staff£5 + VAT per monthAnyone working under 16 hours a week, on AIM Care Manager or AIM Business Suite.
Peace of mind30-day satisfaction windowOn monthly and annual plans. Cancel within your first 30 days if AIM isn't right for you.

Switching from another UK care system? Your first 3 months are free on annual plans.

“We had inspection today. They rated outstanding. Your software is brilliant.”
Alpine Care · rated Outstanding less than a week after moving to AIM · Read the story
Compare plans

Everything included, side by side.

Every plan includes the full care platform. Add the growth engine with AIM Business Suite, or go bespoke with Enterprise.

PlansPrices per staff, per month AIM Care Manager£15 + VATBook a demo AIM Business Suite£20 + VATBook a demo AIM EnterpriseCustomTalk to us
Care
AI care plans & risk assessments
eMAR with NHS dm+d
Body maps, incidents & DoLS
Operations
AIM Assign rostering
Carer app with GPS check-in
Invoices, payroll & funders
Chat, video calls & meetings
HR, training matrix & holiday pay
AI
AIM Assist (text & voice)
AIM AgentsEarly accessEarly accessEarly access
AIM SentinelEarly accessEarly accessEarly access
Growth
24/7 Voice AI receptionist—
Recruitment, social & ads—
Referrals & reviews—
Branded app (optional add-on)—
Support
Dedicated account manager
Human support 9am–9pm, AI overnight
API access & bespoke workflows——
Replace your tool stack

20+ tools. One AIM.

Most agencies pay for a care system, a rota system, HR, holidays, clock-ins, e-signatures, AI seats and more, often per seat. Here's the typical cost of that stack against AIM.

Includes 5 office users for per-seat tools
What you needUsually means paying forTypical costAIM
Run your agency
Care management systemCare plans, rota, eMAR and carer & family apps£380/mo
Clock-in & clock-outElectronic call monitoring£80/mo
HR, DBS & training recordsStaff records, checks and your training matrix£160/mo
Holiday & absenceLeave, sickness and holiday pay£60/mo
Accounting & taxKeep your accounting software: AIM sends it invoices and payrollXeroQuickBooksSageStill neededWorks alongside
Exports today, integrations coming
Templates & formsYour own templates in Word, Microsoft Forms or GoogleMicrosoft WordGoogle DocsGoogle FormsTypeform£0/mo
E-signatures & documentsContracts, consent forms and document storageDocuSignBoxDropbox£0/mo
Booking linksAssessments and meetingsCalendly£50/mo
Projects & tasksBoards, to-dos and team tasksClickUpAsanaTrelloNotion£0/mo
Team chat & video callsMessages, calls and meetingsWhatsAppSlackZoom£90/mo
AI assistantsReplaces separate ChatGPT, Claude, Copilot or Gemini seatsChatGPTClaudeMicrosoft CopilotGemini£0/mo
Reporting & automationsKPI, council and funder reports, automated workflows£0/mo
Policies & proceduresPolicy library written for UK care regulatorsfrom £90/moOptional add-on
Grow your agency AIM Business Suite
CRM & pipelinesReferrals, sales and enquiriesHubSpotSalesforce£0/moBusiness Suite
Phone system & SMSUK numbers, calls and textsAircallTwilio£150/moBusiness Suite
24/7 voice AI receptionistAnswers calls, books assessments, day and nightElevenLabs£0/moBusiness Suite
Recruitment & job adsApplicant tracking and advertsIndeed£149/moBusiness Suite
Email & SMS marketingCampaigns and newslettersMailchimp£45/moBusiness Suite
Website & funnelsPages that book assessmentsWixWordPressSquarespace£25/moBusiness Suite
Social media schedulingPosts, ads and inboxHootsuiteFacebookInstagram£79/moBusiness Suite
Reviews & reputationCollect and reply to reviewsTrustpilot£199/moBusiness Suite
Community & coursesClient, family and team portalsCircle£70/moBusiness Suite
Referral & affiliate trackingEarnings, payouts and links£79/moBusiness Suite
Typical cost of separate tools£2,316per month, ex VAT
AIM Business Suite£800per month + VAT
You could save£1,516£18,192 a year

Estimates use typical published UK list prices for each type of tool (ex VAT, October 2026) for a team of the size shown, with about one office user per eight staff. Your costs will vary. Product names and logos belong to their owners; AIM is not affiliated with them.

Setup & migration

Switch without double-paying.

Pay annually and your first 3 months are on us: enough to serve out your notice on your current system while we migrate everything across with zero overlap.

Covers your notice periodThree free months on annual plans while you wind down your old system.
Done-for-you, 14-day migrationOur team moves your data. Doing it yourself typically takes 6 to 12 months.
No double-paying, everYou never pay for two systems at once.
aim migrateSetup onlyNew to care softwarefrom £250 one-off + VAT

£250 + VAT with AIM Care Manager£500 + VAT with AIM Business Suite

  • Company details, branding & logo
  • Users, roles & permissions
  • Visit types, templates & tasks
  • Pay & charge rates
  • Live onboarding session for your office team
aim migrateStandard migration£950 one-off + VAT
  • Client and staff details
  • Care plans & risk assessments
  • Medications
  • Visit schedules, templates & tasks
  • Client contracts
  • Carer pay rates
  • Company details & logo
aim migrateFull migration£1,950 one-off + VAT
  • Everything in Standard, plus:
  • All document uploads
  • HR setup
  • Up to 12 months of history
  • Visit report logs
  • Medication records
  • Free office visit, on requestWe come to you for the switchover if you ask, or if we think it will help.

Setup and migrations are done for you in under 14 days. New to care software? You only need Setup.

Policies & Procedures

Inspection-ready from day one.

A complete policy library for home care and care homes, written for UK care regulators and kept up to date as legislation and regulation change, ready to brand with your name, logo and Statement of Purpose.

173Domiciliary care policies
233Care home policies
19Categories covered
  • Aligned to UK care regulation
  • Kept current, always
  • Ready to brand
  • Mapped to the five key questions
From £90 + VAT / month3-month minimum term, rolling monthly after that. Add to either plan.
Domiciliary care catalogue Care homes catalogue
Policy catalogueDomiciliary care · England
  1. Governance, Leadership & Regulatory Compliance15
  2. Person-Centred Care & Dignity13
  3. Safeguarding & Protection8
  4. Assessment, Care Planning & Mental Capacity10
  5. Clinical Care & Long-Term Conditions22
  6. Medication Management5
  7. End of Life & Bereavement4
  8. Health & Safety12
  9. Infection Prevention & Control6
  10. Nutrition, Hydration & Mealtimes2
  11. Emergency, Fire & Business Continuity6
  12. Premises, Environment & Equipment11
  13. Transport & Escorting1
  14. Data Protection, Records & Technology10
  15. Recruitment & Employment12
  16. Staff Conduct, Training & Development10
  17. Employee Relations, Leave & Wellbeing19
  18. Equality, Diversity & Inclusion3
  19. Finances, Belongings & Ethics4
Optional extra · AIM Business SuiteYour own branded mobile appAn app for families and clients with your name in the App Store and Google Play. Priced separately. See the app Contact us for pricing
AI usageComing soon

Pay For The AI Work You Actually Use.

AIM Assist is included in every plan today. As AIM Agents, Sentinel and Voice AI take on more of your workload, we're introducing usage-based AI credits, so heavy automation scales fairly with what it saves you.

  • Included todayAIM Assist, AI care plans and AI notes in every plan.
  • Credits for agent workAgents, Sentinel and Voice AI draw from a monthly credit balance.
  • No surprisesClear usage dashboards and caps you control. We'll confirm rates before anything changes.
ROI calculator

Three inputs. One number.

Net saving per year
£0
0admin hours back every week
0admin roles freed for care
£0gross admin saving
£0Aim cost per year (£15 + VAT per staff / month)
Get my full ROI report

Estimate based on Aim's published savings by area. Not a quote.

Pricing questions

Is there a minimum number of staff?

Yes, plans start at 10 active staff. Active staff means anyone working 16 or more hours a week, including care workers, nurses and office staff, full or part time.

How are bank and relief staff charged?

Anyone working under 16 hours a week, such as bank or relief staff, is £5 + VAT per month on AIM Care Manager or AIM Business Suite. Once someone works more than 16 hours a week, they count as active staff at the full per-staff price.

How long is the contract?

Plans have a minimum 12-month commitment, with a 30-day satisfaction window on both monthly and annual plans: if AIM isn't right for you, cancel within your first 30 days. Pay annually and your first 3 months are on us.

How will AI credits work?

AIM Assist is included today. Usage-based credits for AIM Agents, Sentinel and Voice AI are coming. You will see your usage, set caps, and we will confirm rates before anything changes.

Do you charge for setup or migration?

Yes, a one-off fee. New to care software: Setup £250 + VAT on AIM Care Manager, or £500 + VAT on AIM Business Suite. Switching from another system: Standard migration £950 + VAT, or Full £1,950 + VAT including document uploads, HR setup, up to 12 months of history and a free office visit on request. Moving from another UK care system? Your first 3 months are free.

Are prices inclusive of VAT?

No, all prices are shown excluding VAT.

Can we start on AIM Care Manager and upgrade later?

Yes. You can move to the Business Suite at any time and keep all your data.

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Don't wait for a call back. Talk to AIM.

Or call us on 0808 501 5040

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Pick a time below. 45 minutes, built around your agency.

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